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29 July 2004 / erikduval

Jef Bezos @ BusinessWeek

BusinessWeek has a short interview with Jeff Bezos, the Amazon CEO, that explains the essence of their success to me.

The essence: “It’s about starting with the customer and working backward. And it’s about invention. Our two very strong cultural attributes at the company are innovation and customer obsession. We don’t want to start with an idea and work toward the customer. We want to start with a customer problem and then invent to a solution. That’s how we approach everything we do.”

BTW, Bezos does not believe in mass advertising: he believes it is smarter to invest that budget into improving the customer experience… That is very close to Jimmy Wales’ comments on Slashdot about not needing advertisements for wikipedia.

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