In our current work, we base snowflake personalization mostly on recommender techniques or matching between metadata that describe you and metadata that describe learning resources, music, etc. We sometimes also factor in context, like where you are.
One of the issues is of course to obtain detailed information about you- 23andme is a new company that takes this a level further by enabling you to have your personal DNA analyzed, so that you can “unlock the secrets of your own DNA”. There are some interesting medical research opportunities there as explained in the video clip from the d6 conference above.
I wonder if this could be the start of really personal services that are literally driven by your DNA, kind of like “other people with a DNA similar to yours also bought…” 😉 In any case, this is VERY fascinating – just think of what we could do if we knew your DNA, where you are, what you’re doing, whom you’re with, what you’re trying to achieve, etc. What cool services could we provide? What new opportunities for learning could we realize? How could we empower you to live the life you want?
Suggestions..? Thoughts..? Would love to hear from YOU!