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2 February 2010 / erikduval

The cost of failure

43 Folders – Interview with “Linchpin” author, Seth Godin

43 Folders – Interview with “Linchpin” author, Seth Godin (audio mp3, free on iTunes)

I talk with Seth Godin, whose new book, Linchpin (Kindle, Hardcover, Worldcat, ISBN), comes out today. Topics include, “The Lizard Brain,” Bob Dylan, protecting the well, and beating back the fear and resistance that drive mediocrity.

“The cost of failure has never been so low” – exactly right!

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